Resume

“A brand is a story that is always being told.”

– Scott Bedbury

My Key Skills

  • From conceptualizing brand visuals to creating eye-catching social media assets, my design skills help brands stand out. I specialize in Adobe Creative Suite (Photoshop, Illustrator, InDesign), blending creativity and functionality to bring ideas to life.

  • I help brands build authentic connections with their audiences by crafting strategic narratives and visuals that reflect their identity. Whether it’s a full brand refresh or launching a new campaign, I create strategies that align with business goals and drive engagement.

  • I develop and execute integrated marketing campaigns that focus on growth and customer engagement. From email marketing to paid media strategies, I know how to reach the right audience at the right time, measuring success through data and analytics.

EXPERIENCE

Senior Brand Campaign Manager

The Gathering Spot & Greenwood | June 2022 - January 2025

  • Successfully designed, managed and executed multi channel brand campaigns and strategies, resulting in increases in brand awareness, customer engagement, and revenue growth across email, SMS, social and web.

  • Managed brand guidelines, monitoring adherence to ensure accuracy and consistency for internal and external branding communications including brand partnerships.

  • Executed successful email and social lead generation conversion campaigns that averaged a 44% open rate.

  • Managed marketing team including social media coordinator and communications coordinator following company OKRs and KPIs.

  • Led a multi-channel brand campaign that achieved a 20% increase in audience engagement across social and email platforms and generated almost 600 organic leads.

Brand Manager

The Gathering Spot | February 2022 - June 2022

  • Successfully strategized, designed, and executed marketing campaigns increasing brand awareness, resulting in a 99% member retention rate and a 10% revenue growth.

  • Worked cross-functionally with marketing and recruitment teams to design necessary graphics for brand campaigns used on social media and email communications.

  • Successfully launched brand refresh to enhance the brand aesthetic and brand voice. Implemented the refresh across all platforms alongside brand template creations for communications team members across markets.

Lead Graphic Designer

The Gathering Spot | May 2021 - February 2022

  • Led design efforts on a variety of design projects such as brand design, infographics, event-based materials and merchandise. Coordinated with stakeholders to create compelling graphics for projects.

  • Managed Jr. Designer and overseed design and adherence to brand guides across marketing team, ensuring quality and brand consistency.

Graphic Designer

The Gathering Spot | October 2019 - May 2021

  • Designed digital assets including event flyers, email communications, club screen graphics, and printed materials.

  • Created strategy, designed, and managed the ordering process for exclusive clothing merchandise for the membership community and other branded gifting initiatives, increasing customer satisfaction while staying within budget.

Graphic Designer - Contract

A3C Music Conference & Festival | October 2019

  • Conceptualized and executed innovative large format designs for outdoor ads, stage sets, and event branding, incorporating partner logos effectively. Proficient in Adobe Creative Suite for high-resolution graphics, optimized for large-scale print and digital displays.

  • Skilled in managing the full design lifecycle from concept to production, ensuring timely execution under tight deadlines. Demonstrated proficiency in efficiently juggling multiple projects in fast-paced environments.

COURSES & CERTIFICATIONS

Google UX Design Professional

2023 - Present, Coursera Certificate

Graphic Design & Prepress Technician

2017 - 2018, Lanier Technical College

Design & Media Production Specialist

2017 - 2018, Lanier Technical College

AREAS OF EXPERTISE

  • Marketing Campaign Development

  • Art Direction

  • Cross-functional Collaboration

  • Content Creation

  • Graphic Design

  • Email Marketing

  • Layout Design and Typography

  • Creative Team Leadership

  • Project Management

    Client Relations & Communication

    Brand & Identity Development

    Social Media Strategy

Photoshop

InDesign

Illustrator

Premier Pro

Lightroom

Figma

Photoshop InDesign Illustrator Premier Pro Lightroom Figma

EDUCATION

Lanier Technical College

2017 - 2018, Design & Media Production Diploma

Kennesaw State University

2013 - 2017, College of Art and Design