As the lead creative and art director/designer, I spearheaded an impactful wildposting campaign to announce the opening of TGS’s third club in Los Angeles. This bold visual takeover spanned 24 key locations across the city, building excitement and anticipation for our signature First Look preview event.

Beyond the wildposting, I directed and designed complementary touchpoints to elevate the campaign, including:

• Influencer Box Gifting: Curating items from Black-owned businesses to highlight and support the local community.

• Signature Collaboration: Creating a custom tea blend in partnership with Sip & Sonder, reflecting TGS’s commitment to connection and culture.

• Illustrated Neighborhood Guide: Designing a vibrant guide to encourage members to explore and invest in local businesses.