As a Senior Brand Manager, I led the creative strategy and execution for Vanguard, The Gathering Spot’s best-performing campaign of the year, which generated over 560 organic membership leads from April to mid-June. Designed to amplify the power of intentional connections, Vanguard positioned networking as a form of currency while reinforcing TGS as the premier hub for meaningful relationships. I developed messaging, campaign visuals, and digital assets that drove engagement across multiple channels, leveraging storytelling and strategic communications to maximize impact. The campaign’s success not only increased membership inquiries but also solidified TGS’s reputation as a dynamic and connected community.